Tag: Hospitality strategy
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From Stagnation to Soaring Success: The AccorHotels Turnaround Story
Has the growth of alternatives – in this case, “non-hotel” Airbnb – boarding brought more people into travelling? Has it raised the premium of the hospitality industry as a whole? The digitally-enabled transition into the shared economy has pushed the traditional hospitality industry to innovate, at all its various forms and functions. Any hotel business…